Marketing Manager
Core
Develop and execute upstream marketing strategies and portfolio plans for surgical stapling and thoracic technologies to drive market growth and new product adoption.
Role type
Senior individual contributor marketing manager (medical devices)
Builds
Integrated marketing plans, customer-facing educational programs, and campaign content for the Stapling & Thoracic portfolio
Domain
Healthcare / Medical Technology / Surgical Devices
Deliverable
product features
Required skills
Portfolio strategy, market development, new product launch planning, market segmentation and positioning, lifecycle management, KOL relationship management, congress/conference management, cross-functional collaboration, data analysis
Preferred skills
MBA, medical device industry experience, surgical technology knowledge
Technologies
None stated
Responsibilities
Develop portfolio strategies aligned with regional growth; lead upstream marketing activities including market assessment and lifecycle management; drive new product launch planning; analyze market trends and competitive activity; collaborate with sales, product, and clinical teams; create marketing materials and educational programs; manage KOL relationships; lead congress and conference marketing activities
Seniority
Senior, hands-on IC