Manager, Digital Marketing
Core
Governing product information, taxonomy, digital assets, and content quality standards to ensure accurate, consistent, and scalable ecommerce experiences for bioscience products.
Role type
Manager, Product Content & Taxonomy Governance
Builds
Scalable ecommerce catalog experiences for bioscience customers
Domain
Bioscience / Life Sciences / Ecommerce
Deliverable
product features
Required skills
SAP Commerce Cloud (Hybris) PIM/PCM governance, product taxonomy management, digital asset management (DAM) governance, product data quality validation, CMS content QA, HTML/markup editing, cross-functional coordination
Preferred skills
Localization/multi-market ecommerce support, SEO for structured product data, Life Sciences/Biotech industry experience, SAP ERP experience, Google Analytics/GTM
Technologies
SAP Commerce Cloud, Picturepark, Fotoware, Google Analytics, Google Tag Manager, Solr, ERP
Responsibilities
Own PIM/PCM governance including product data standards and lifecycle management; Define and maintain standards for product titles, descriptions, and controlled vocabularies; Coordinate with product and creative teams to resolve content and taxonomy gaps; Monitor product content completeness through regular audits; Lead digital asset governance within DAM platforms; Perform pre-publish content quality assurance; Evaluate and manage the impact of content changes on platform performance.
Seniority
Manager, hands-on specialist with governance and process ownership
