Product Manager– Cerebrospinal Fluid Management (Onsite in Lafayette, CO)
Core
Lead downstream marketing initiatives for Medtronic's Cerebrospinal Fluid (CSF) Management portfolio, serving Hydrocephalus and Neurological Critical Care conditions.
Role type
Product Manager (Marketing)
Builds
Marketing strategies, campaigns, and value propositions for implantable medical devices.
Domain
Healthcare / Neurosurgery / Medical Devices
Deliverable
product features
Required skills
strategic marketing planning, product lifecycle management, market strategy execution, sales partnership, value proposition development, cross-functional collaboration, market performance monitoring, budgeting and forecasting, customer acquisition and retention, event marketing, data-driven storytelling
Preferred skills
neurosurgical procedure knowledge (Hydrocephalus shunt, EVD, brain tumor removal), surgical navigation and robotics, intensive care unit experience, material science understanding, project management in fast-paced environments
Technologies
surgical navigation technologies, robotics
Responsibilities
Drive strategic marketing planning and execution for the product portfolio; Manage the product lifecycle including launches and end-of-life strategies; Develop and execute market strategies and campaigns; Partner closely with Sales to support demand generation; Develop value propositions grounded in market insights and clinical evidence; Collaborate cross-functionally with Sales, Supply Chain, Regulatory, and Quality teams; Monitor market performance and customer insights; Lead the development and execution of the annual marketing plan; Execute marketing programs focused on customer acquisition and retention; Lead event and convention marketing efforts; Prepare and present data-driven updates to leadership
Seniority
Mid-level, hands-on IC