Gerente de Marketing – Ostomía y Continencia (México y North LATAM)
Core
Liderar la estrategia y ejecución de marketing para las franquicias de Ostomía y Continencia en México y North LATAM, impulsando el crecimiento del negocio mediante visión estratégica y orientación al cliente.
Role type
Senior Marketing Manager (Medical Devices)
Builds
Product portfolios, patient acquisition programs, and omnichannel marketing initiatives for ostomy and continence care products.
Domain
Medical devices / Healthcare / Ostomy and Continence Care
Deliverable
Product features
Required skills
Strategic marketing planning, portfolio management, go-to-market strategy, market analysis, commercial collaboration, digital marketing leadership, budget management, stakeholder influence
Preferred skills
MBA, experience in pharmaceuticals or healthcare, data analysis tools
Technologies
Digital marketing tools, data analysis platforms
Responsibilities
Develop and implement annual marketing plans aligned with regional/global strategy; lead product portfolio strategy and new product launches; define pricing and positioning strategies; collaborate with Sales on go-to-market execution; manage digital and omnichannel campaigns; administer marketing budgets and monitor business KPIs.
Seniority
Senior, hands-on IC with strategic leadership