Executive Director, Brand - VYKAT
Core
Strategic planning and leadership of all brand activities and initiatives for VYKAT® XR, driving commercialization and marketing strategies.
Role type
Executive Director, Brand
Builds
US HCP & consumer-facing print and digital materials for field use; innovative HCP and patient programs platforms
Domain
Biopharmaceuticals / Neurological disorders
Deliverable
product features
Required skills
Strategic planning, brand development, commercialization, cross-functional leadership, budget management, regulatory compliance, team development, market analysis, stakeholder management
Preferred skills
Product launch experience, rare disease brand expertise, MBA
Technologies
None stated
Responsibilities
Develop and authorize implementation of strategic plans for the commercialization team; oversee development and implementation of tactical initiatives; manage external agencies; manage/controls the brand operating budget; serve as marketing representative on promotional review committee; build relationships with thought leaders and advocacy groups
Seniority
Executive, strategic leadership