Executive Director, Brand - VYKAT
Core
Strategic planning and leadership of all brand activities and initiatives for VYKAT® XR, driving commercialization strategies and cross-functional collaboration.
Role type
Executive Director, Brand
Builds
Commercialization strategies, HCP and patient programs, US HCP & consumer-facing materials
Domain
Biopharmaceuticals, Neurological disorders
Deliverable
product features
Required skills
Strategic planning, brand development, commercialization, team leadership, cross-functional collaboration, budget management, regulatory compliance, market analysis, stakeholder management
Preferred skills
Product launch experience, rare disease brand expertise, thought leadership engagement
Technologies
None stated
Responsibilities
Develop and authorize strategic plans for the commercialization team; drive implementation of new ideas for product commercialization; oversee operational plan development including budgeting and marketing communications; lead team in developing innovative HCP and patient programs; manage external agencies and brand operating budget; serve as marketing representative on promotional review committee; build relationships with thought leaders and advocacy groups.
Seniority
Executive, strategic leadership
