Senior SEO/GEO Strategist
Core
Lead strategic B2B SEO and 'search everywhere' initiatives to drive organic growth and brand visibility for Motorola Solutions' global security and safety solutions across traditional and AI search engines.
Role type
Senior SEO/GEO Strategist (B2B)
Builds
Organic growth strategies, search roadmaps, and optimization frameworks for global security and safety solutions.
Domain
B2B Technology / Search Marketing / AI Search
Required skills
Strategic SEO planning, Technical SEO, AI search optimization, Keyword and topic cluster research, Data analysis, CRM management (Salesforce/HubSpot), Cross-functional project leadership, Executive communication, HTML/CSS basics
Preferred skills
Experience with emerging search experiences, Experimentation design, Competitive analysis
Technologies
Google Search Console, Ahrefs, Semrush, Google Analytics 4, ScreamingFrog, Salesforce, HubSpot
Responsibilities
Develop and own strategic SEO/GEO roadmaps; Lead high-impact search initiatives; Identify and prioritize optimization initiatives across on-site, off-site, technical, and emerging search swimlanes; Develop complex SEO/GEO experiments; Spearhead advanced SEO and competitive analyses; Collaborate with Performance Marketing, Digital Content, Web Development, UX, and Data Analytics; Establish emerging SEO KPIs and best practices; Translate complex search concepts into business-focused narratives.
Seniority
Senior, hands-on IC