Digital Marketing Coordinator
Core
Coordinate paid and organic social media activity, manage digital campaigns, and support CRM initiatives for Tommy Hilfiger and Van Heusen brands.
Role type
Digital Marketing Coordinator
Builds
Paid social, SEM, Display campaigns and CRM email programs
Domain
Fashion retail
Required skills
Social media ad management, Google Ads, Google Analytics, Meta Business Manager, copywriting, campaign optimization, affiliate management, CRM email marketing
Preferred skills
Project management
Technologies
Facebook Ads Manager, Google Ads, Google Analytics, Meta Business Manager, Facebook, Instagram, TikTok, Weibo, WeChat
Responsibilities
Coordinate paid and organic social media activity across key digital channels; Partner with external agencies to support the execution of paid social, SEM and Display campaigns; Monitor and optimise campaign performance across awareness, acquisition, engagement and sales; Manage campaign setup, tracking and ongoing optimisation within Facebook Ads Manager; Support organic social, influencer content and UGC opportunities; Monitor and optimise affiliate and third-party digital partnerships; Partner with the CRM team on EDMs, lead generation, re-engagement and CRM/VIP sign-up activity; Monitor digital budgets and media spend across Paid Social, SEM, Retargeting and affiliates; Prepare and maintain digital performance, ROI and campaign reporting.
Seniority
Mid-level, hands-on IC