Manager, Digital Project Management - Content, Testing, & Personalization - PVH Corp.
Core
Leads planning, execution, and optimization of digital experiences, content, and personalization strategies for PVH's e-commerce platforms to drive customer engagement and revenue growth.
Role type
Manager, Digital Project Management (eCommerce)
Builds
High-impact digital content, experimentation initiatives, and personalization strategies for Calvin Klein and TOMMY HILFIGER e-commerce sites.
Domain
Fashion retail / eCommerce / Digital Experience
Deliverable
product features
Required skills
Digital project management, Cross-functional leadership, Conversion Rate Optimization (CRO), A/B and multivariate testing, Digital analytics, Personalization strategy, Agile methodologies, Stakeholder management
Preferred skills
Experience with Salesforce Commerce Cloud, Adobe Target, Optimizely, Adobe Analytics, Contentsquare, Jira, Figma
Technologies
Jira, Adobe Target, Optimizely, Adobe Analytics, Contentsquare, Salesforce Commerce Cloud, Figma
Responsibilities
Lead planning and execution of website content updates and promotional campaigns; Manage end-to-end delivery of digital initiatives including timelines and dependencies; Own roadmap for A/B and multivariate testing initiatives; Lead website personalization initiatives for customer segments; Develop project plans and manage priorities across multiple workstreams; Monitor and analyze key digital KPIs including conversion rate and revenue impact.
Seniority
Manager, hands-on IC