Field Marketing Specialist - Northeast Business Unit
Core
Oversees and supports strategic marketing decisions, executes sales plans and signage at site level, manages local PR and social media campaigns, and handles business unit marketing budgets for a Northeast business unit.
Role type
Field Marketing Specialist
Builds
Localized marketing campaigns, signage programs, and digital content for retail stores and forecourts
Domain
Retail / Convenience Store
Deliverable
product features
Required skills
Strategic planning, media relations, social media marketing, budget management, market research, project management, design (Adobe Creative Suite), Microsoft Office proficiency
Preferred skills
Retail experience, third-party relationship management, leadership of direct reports
Technologies
Adobe Creative Suite (Photoshop, InDesign, Illustrator), Microsoft Office Suite (Word, Excel, PowerPoint)
Responsibilities
Execute sales plan and signage at site level, plan and implement local public relations campaigns, manage localized social media marketing, conduct local market research, manage marketing/advertising budget, manage internal and external communications content, plan crisis communication, monitor media, attend educational workshops
Seniority
Mid-level, hands-on IC