Field Marketing Specialist - Northeast Business Unit
Core
Execute national and regional sales plans and signage strategies at the site level, manage local public relations and social media campaigns, and oversee the business unit's marketing/advertising budget.
Role type
Field Marketing Specialist
Builds
Localized marketing campaigns, site-level signage execution, and internal/external communications content.
Domain
Retail / Convenience Store
Deliverable
product features
Required skills
Project management, budget management, market research analysis, media relations, social media campaign management, design proficiency, third-party relationship management
Preferred skills
Retail experience, design skills, commercial mindset
Technologies
Microsoft Office Suite, Adobe Creative Suite
Responsibilities
Align site-level sales plans and signage with organizational needs, plan and implement local PR campaigns (grand openings, renovations), manage localized social media marketing, conduct and present local market research, manage the business unit marketing/advertising budget, handle crisis communication planning, monitor media coverage.
Seniority
Mid-level, hands-on IC