Vice President, Global PR & Influence - Calvin Klein
Core
Shape and execute global PR strategy to elevate brand perception and strengthen relationships within the fashion industry, including relaunching collection lines and runway shows.
Role type
Vice President, Global PR & Influence
Builds
Global PR programs, influencer marketing initiatives, and brand advocacy campaigns for diverse product categories.
Domain
Fashion industry, Public Relations, Influencer Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (PR strategies, campaigns, show execution)
Required skills
Global PR strategy development, influencer marketing program leadership, senior-level relationship management with media and editors, crisis communication, budget management, cross-functional collaboration, strategic planning for fashion shows
Preferred skills
Master's degree in Marketing/Communications/PR, experience with new Creative Director relaunches, ability to lead teams through transformation
Technologies
None explicitly stated
Responsibilities
Develop and implement comprehensive global PR strategies aligned with brand vision; Lead creation and execution of PR initiatives and fashion shows; Build and nurture relationships with top-tier media, fashion editors, and influencers; Oversee influencer marketing programs; Monitor industry trends and competitor activities; Support crisis communication efforts
Seniority
Executive (VP), hands-on leadership with 15+ years experience