Field Marketing Specialist
Core
Execute localized fuel and merchandise marketing strategies, manage site-level signage and digital assets, and lead local PR/social campaigns for retail stores.
Role type
Field Marketing Specialist (Retail)
Builds
Localized marketing campaigns, signage execution, digital asset deployment, and public relations initiatives for retail locations.
Domain
Retail / Fuel & Merchandise Marketing
Deliverable
product features
Required skills
Strategic planning, project management, media relations, market research, budget management, design proficiency, content creation, crisis communication, third-party relationship management
Preferred skills
Retail experience, design and organizational skills, creative thinking
Technologies
Microsoft Office Suite, Adobe Creative Suite (Photoshop, InDesign, Illustrator)
Responsibilities
Execute sales plans and signage at site level, manage local media relations and PR campaigns, oversee digital asset operations in stores, conduct local market research, manage marketing/advertising budgets, plan and implement social media campaigns
Seniority
Mid-level, hands-on IC
