Coordinator, Music Tour Marketing
Core
Develop, implement, and execute marketing and ticketing strategies to sell tickets and maximize budgets for client tours and one-offs nationally and internationally.
Role type
Tour Marketing Coordinator
Builds
Tour announcement timelines, artist-specific marketing campaigns, and ticketing strategies
Domain
Live music / Music marketing
Deliverable
product features
Required skills
Project management, multi-tasking, attention to detail, cross-functional liaison, creative marketing support, data tracking, system building
Preferred skills
Agency experience, Pop/Rock/Urban ecosystem knowledge, ad platform literacy, Adobe Creative Suite proficiency
Technologies
Meta Business Manager, Adobe Creative Suite, Box, Google Workspace, Microsoft Office Suite
Responsibilities
Create and manage tracking documents for artist marketing; Coordinate tour announcements and on-sales; Distribute marketing emails to promoters; Collect localized creative and marketing plans from promoters; Cross-check social media and ticketing links for accuracy; Act as liaison between agents, clients, and promoters; Participate in brainstorming sessions for creative marketing ideas; Build department-wide systems and manage interns; Cover client shows to provide visibility and support.
Seniority
Mid-level, hands-on IC