Downstream Marketing Manager
Core
Driving international business growth and strategic alignment for Stryker's Peripheral Vascular (PV) portfolio through market assessments, customer segmentation, and global commercialization strategies.
Role type
Senior IC downstream marketing manager (medical devices)
Builds
International product launch readiness, global KPIs, bottoms-up forecasts for new product development, and market access strategies.
Domain
Medical devices / Peripheral Vascular / International Markets
Deliverable
product features
Required skills
Strategic planning, market assessment, customer segmentation, competitive intelligence, market modeling, pricing and reimbursement strategy, KOL relationship management, cross-functional collaboration, data-driven decision-making, regional insights synthesis
Preferred skills
MBA, medical device marketing experience, multi-project delivery
Technologies
None stated
Responsibilities
Support Stryker's PV International long-term strategic plan and identify Global KPIs; Coordinate international product launch readiness; Conduct regional market assessments and customer segmentation; Collaborate to develop bottoms-up forecasts for NPD; Partner with cross-functional teams on global initiatives; Provide regional insights to influence product development and roadmap; Maintain relationships with KOLs; Support pricing, reimbursement, and market access strategies; Collect competitive intelligence and build international market models; Engage in strategic planning with HEMA; Lead execution of key strategic initiatives across OUS markets; Drive adoption by partnering with sales teams; Adapt product messaging to regional needs; Establish KPIs and reporting mechanisms; Monitor competitive landscape and recommend adjustments; Identify new market opportunities and support entry strategies; Contribute to annual marketing planning; Develop relationships with industry thought leaders.
Seniority
Senior, hands-on IC