Vice President, Marketing and Communications, Calvin Klein Asia Pacific
Core
Develop and execute Calvin Klein's brand marketing strategy, campaigns, and product launches across the Asia Pacific region to drive brand awareness and top-line sales.
Role type
Vice President, Marketing and Communications
Builds
Integrated marketing strategies, brand campaigns, product launches, and consumer engagement programs for Calvin Klein apparel categories.
Domain
Fashion Apparel / Luxury Retail / Asia Pacific
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, full-funnel marketing management, consumer insights analysis, budgeting and ROI optimization, team leadership and development, crisis management, influencer and celebrity relationship management, social media strategy, cross-functional collaboration.
Preferred skills
MBA, experience in fashion/luxury industry, knowledge of quantitative and qualitative consumer research, agency management.
Technologies
CDP, Weibo, WeChat, Red, Facebook, Instagram, Kakao, Line
Responsibilities
Lead development and execution of integrated seasonal and annual marketing strategies; oversee Ecommerce content management and site experience; manage customer relationships and loyalty programs; deliver communications strategy including PR, events, and brand advocacy; lead influencer and celebrity engagement strategies; manage departmental budgets and track ROI.
Seniority
Senior, hands-on IC