Gerente de Marcas Estabelecidas
Core
Gerenciar um portfólio de 25 marcas maduras, focando em defesa de market share e rentabilidade em mercados competitivos com alta presença de genéricos.
Role type
Senior Brand Portfolio Manager (Pharmaceuticals)
Builds
Pharmaceutical brand portfolios and commercial strategies
Domain
Healthcare / Pharmaceuticals / Consumer Health
Required skills
Strategic pricing, trade marketing, channel strategy, market data analysis, P&L management, portfolio lifecycle management, retail negotiation
Preferred skills
MBA, experience in mature markets or generics, advanced English
Technologies
Microsoft Office
Responsibilities
Develop and lead marketing and trade marketing strategies for a portfolio of established brands; Build and execute strategic plans focused on sell-out, distribution, pricing, and point-of-sale presence; Analyze market data (audits, sell-in, sell-out) to identify growth opportunities and optimize brand mix; Define commercial strategies by channel (independent retail, associations, large chains, distributors); Lead trade marketing initiatives including in-store campaigns and promotional materials; Monitor brand performance and implement tactical and strategic adjustments; Manage the brand portfolio lifecycle including focus, deprioritization, or revitalization decisions; Collaborate with Commercial, Supply, Finance, and Compliance teams; Plan and control budgets to maximize ROI; Lead and develop the team.
Seniority
Senior, hands-on IC
