Senior Manager, Performance & Insights
Core
Lead partnership measurement and audience intelligence programs to develop data-led strategies for sports, entertainment, and culture clients.
Role type
Senior Manager, Performance & Insights
Builds
Data-led partnership strategies, measurement dashboards, and consumer segmentation solutions
Domain
Sports, entertainment, and media marketing
Deliverable
dashboards & analysis
Required skills
Partnership measurement, audience intelligence, primary research design, data storytelling, client presentation, project management, team leadership, consumer segmentation, trend monitoring
Preferred skills
Experience with syndicated research tools (Nielsen, Vividata, etc.), advanced PowerPoint/Excel skills
Technologies
Nielsen, Vividata, Scarborough, GWI, Meltwater, Microsoft Office Suite, PowerPoint, Excel
Responsibilities
Conduct partnership measurement to determine tangible and intangible value; develop measurement dashboards for portfolio performance; design custom research methodologies including consumer surveying and brand health; develop consumer segmentation solutions; lead client deliverables and data visualization presentations; manage a team of Performance & Insights professionals; monitor industry trends in sports and entertainment.
Seniority
Senior, hands-on IC with team management
