Director, Accounts
Core
Strategic leadership for key client accounts in college and youth marketing, driving audience strategy, integrated campaign execution, and business growth for Gen Z and Millennial consumers.
Role type
Senior IC Director, Accounts
Builds
Integrated marketing campaigns, custom research, and engagement strategies for brands targeting young adults
Domain
Marketing / Advertising / Youth & College Marketing
Deliverable
product features
Required skills
Strategic planning, client relationship management, cross-functional team leadership, financial management (budgeting, forecasting, profitability), new business development, data analysis, mentorship
Preferred skills
Experience in experiential/field marketing, creator marketing, partnerships, media, working with Gen Z audiences
Technologies
Salesforce, Adobe Creative Suite, Asana, SharePoint, Workday, Microsoft Office Suite
Responsibilities
Guide account strategy and audience planning for assigned clients; lead cross-functional teams to execute integrated marketing campaigns; manage account-level financials including budgets and profitability; drive new business development and identify growth opportunities; mentor and develop direct reports; analyze program data to inform optimization and client recommendations
Seniority
Senior, hands-on IC with team management