Marketing Events Specialist
Core
Planning, coordinating, and executing a portfolio of trade shows, conferences, customer events, and internal events to support marketing and business objectives.
Role type
Marketing Events Specialist
Builds
Trade shows, conferences, customer events, and internal events
Domain
Healthcare technology / Medical practice software
Deliverable
product features
Required skills
Event planning, logistics coordination, vendor management, budget tracking, project management, cross-functional collaboration, data reporting
Preferred skills
Creative thinking, initiative, attention to detail
Technologies
Project management systems
Responsibilities
Manage assigned trade shows, conferences, customer events, and internal events from initial planning through post-event reporting; Coordinate event logistics including registration, housing, transportation, food and beverage, audiovisual, shipping, signage, and on-site staffing; Develop and maintain detailed project plans, timelines, and production schedules; Execute on-site event management and serve as the primary point of contact during assigned events; Ensure events are executed on time, within budget, and aligned with organizational objectives; Coordinate with venues, vendors, agencies, and external partners to secure services and negotiate contracts; Track event budgets, purchase orders, invoices, and expenses; Monitor expenditures and identify opportunities for cost savings; Partner with marketing, sales, customer success, product, and executive stakeholders to support event objectives; Coordinate event deliverables including branding, promotional materials, booth assets, and attendee communications; Support sponsorship fulfillment activities and partner activations; Maintain event documentation, standard operating procedures, and project management systems; Track event metrics including attendance, leads, engagement, and ROI; Conduct post-event evaluations and provide recommendations for process improvements.
Seniority
Mid-level (2-5 years experience)