Research Analyst, Sales Marketing
Core
Translate audience research and campaign performance data into insights to support advertiser proposals, campaign evaluation, and renewals for a podcast and creator network.
Role type
Research Analyst (Sales Marketing)
Builds
Advertiser proposals, campaign evaluation reports, and sales presentations
Domain
Media research, advertising analytics, podcast audience measurement
Deliverable
dashboards & analysis
Required skills
quantitative and analytical skills, Excel proficiency, PowerPoint presentation skills, survey research fundamentals, data quality management
Preferred skills
familiarity with podcast audience research sources (Edison Research, Podtrac, etc.), attribution and campaign measurement platforms, brand lift study experience, knowledge of podcast advertising formats
Technologies
Excel, PowerPoint, Edison Research, Podtrac, Triton Digital, MRI-Simmons, Magellan AI, MediaRadar, Podscribe, Spotify Ad Analytics, Claritas, ArtsAI, Veritonic, Nielsen, Dynata, YouGov
Responsibilities
Develop audience profiles highlighting demographics, interests, and purchasing behaviors; use syndicated research and marketplace intelligence to support sales proposals; track podcast consumption and competitive advertising activity; maintain recurring reports and research databases; support design and execution of custom surveys and brand lift studies; evaluate campaign results against advertiser objectives; assist with attribution reporting; create campaign recaps, charts, and case studies; translate research insights into sales presentations; partner with research lead in client-facing meetings
Seniority
Junior, 1–2 years experience
