Product Manager II
Core
Own the digital product experience for new and unidentified users across FOX News Media digital properties, converting anonymous visitors into known users and establishing early engagement patterns.
Role type
Product Manager II (Growth & Onboarding)
Builds
Acquisition touchpoints, onboarding surfaces, and account creation/authentication flows for web, mobile, and connected TV.
Domain
Digital Media / News / Consumer Content
Deliverable
product features
Required skills
Product strategy & roadmap ownership, funnel optimization, A/B testing, PRD writing, cross-functional execution, data-driven prioritization, AI agent workflows
Preferred skills
Digital media/news platform experience, CRM platform strategy, app store optimization, mobile acquisition design
Technologies
CRM platforms (Braze), Web, Mobile, Connected TV
Responsibilities
Own end-to-end product strategy for new user experience from first visit to identification; Build and maintain roadmap for acquisition and onboarding surfaces; Optimize full acquisition funnel for unidentified users; Design and execute A/B tests to validate hypotheses; Serve as primary product point of contact for engineering, design, data, and marketing teams; Define success metrics for new user product initiatives.
Seniority
Mid-level, hands-on IC