Manager, Marketing Insights
Core
Strategic manager leveraging data and analytics to drive subscriber acquisition, retention, and engagement strategies for a media network.
Role type
Manager, Marketing Insights
Builds
Dashboards tracking subscription metrics and actionable recommendations for marketing offers and targeting
Domain
Media & Entertainment / Subscription Streaming
Deliverable
dashboards & analysis
Required skills
SQL (joins, aggregations, CTEs), Marketing analytics, Subscription lifecycle metrics analysis, BI/visualization tools, Excel/Google Sheets, Data quality assessment, Marketing attribution
Preferred skills
Cohort analysis, Experience with AI tools (Claude, ChatGPT, Cursor), Familiarity with subscription billing platforms (Recurly, Zuora, Stripe Billing), Prior experience in media/streaming/publishing
Technologies
SQL, Looker, Tableau, Power BI, Excel, Google Sheets, Claude, ChatGPT, Cursor, Recurly, Zuora, Stripe Billing
Responsibilities
Serve as key strategist for acquisition, win-back, and retention efforts; Own recurring reporting on acquisition, retention, churn, and cancellations; Build and maintain dashboards for subscription metrics; Partner with Marketing to analyze campaign performance and connect spend to outcomes; Conduct cohort analysis to identify trends; Investigate drivers behind churn and flag actionable takeaways; Translate data into clear summaries for stakeholders; Maintain and improve reporting processes; Flag data quality issues to engineering partners
Seniority
Manager, strategic execution
