Technical Marketing Manager APAC
Core
Identify market trends, manage product launches and portfolios, and coordinate strategic initiatives for specialty chemicals in the APAC region.
Role type
Senior Technical Marketing Manager (APAC)
Builds
Regional product strategies, launch plans, and portfolio development for specialty resins and polymers.
Domain
Specialty chemicals, polymers, adhesives, automotive, E&E
Deliverable
product features
Required skills
strategic marketing, product lifecycle management, portfolio management, business development, stakeholder coordination, cross-functional leadership, market analysis, project investment management
Preferred skills
MBA, knowledge of polybutadiene/acrylic polymers/PMMA, industry familiarity (adhesives/tire/automotive/E&E)
Technologies
none stated
Responsibilities
Identify market trends and emerging customer needs; manage product launch activities and regional progress; oversee new product promotion and commercial results; manage overall product portfolio and lifecycle strategy; lead new application development and technology investment projects; act as a liaison between global and regional teams; coordinate cross-functional implementation across sales, marketing, and supply chain.
Seniority
Senior, hands-on IC with strategic oversight