Associate Director, HCP Marketing – Pulmonology
Core
Lead healthcare professional marketing strategy and execution for COPD in the U.S., advancing product growth and brand leadership in Pulmonology.
Role type
Associate Director, HCP Marketing
Builds
HCP engagement strategies, messages, and tactical campaigns for Pulmonologists and Advanced Practice Providers
Domain
Pharmaceutical/Biotech, Pulmonology, Respiratory/Immunology
Deliverable
product features
Required skills
HCP marketing strategy, alliance partnership navigation, cross-functional collaboration, competitive market strategy, budget management, agency management, project management, strategic planning, scientific competence, executive communication
Preferred skills
MBA, Respiratory/Immunology experience, complex alliance/co-promotion partnership success
Technologies
None stated
Responsibilities
Lead HCP marketing strategy for COPD indication, act as key advocate for product strategy across alliances, oversee development of HCP engagement strategies, build competitive market strategy, drive cross-functional collaboration, ensure marketing programs align with regulatory/ethical frameworks, track and manage marketing spend and deliverables
Seniority
Senior, hands-on IC with leadership and influence across organizational levels
