Senior Website & SEO/GEO Expert (m/w/d)
Core
Develop and optimize the company website to drive reach, qualified leads, and visibility in search engines and AI-driven systems.
Role type
Senior Website & SEO/GEO Expert
Builds
Company website, content, and search/AI visibility assets
Domain
Logistics / Digital Marketing
Deliverable
product features
Required skills
Website strategy, TYPO3 management, SEO, AI visibility optimization, technical SEO (crawling, indexing, structured data), web analytics, tracking & tag management, HTML/CSS basics, data analysis
Preferred skills
Experience with GSC and SEMrush, understanding of LLM content processing, collaboration with external agencies
Technologies
TYPO3, GSC, SEMrush, GA4, Google Tag Manager
Responsibilities
Develop website strategy to increase reach and leads; manage and optimize website content in TYPO3; strengthen brand visibility in search engines and AI systems; measure performance and derive optimization measures; coordinate with internal teams and external partners
