Marketing Manager Soccer & Basketball
Core
North America category marketing manager for Soccer and Basketball, translating global direction into coordinated seasonal plans to strengthen relevance with players and fans and support commercial impact.
Role type
Category Marketing Manager
Builds
Seasonal marketing plans, launch roadmaps, activation plans, and retail programs for Soccer and Basketball franchises.
Domain
Sports apparel and footwear (Soccer & Basketball)
Deliverable
product features
Required skills
Category marketing, integrated marketing, project management, stakeholder management, budget management, KPI tracking, consumer insights analysis, agency management, cross-functional collaboration
Preferred skills
Knowledge of sport and youth culture, performance footwear and apparel, product storytelling, marketplace dynamics
Technologies
Digital, social, retail, experiential, communications, and commercial channels
Responsibilities
Translate global direction into relevant North America briefs and executional deliverables; manage integrated go-to-market execution for priority franchises and campaigns; coordinate with Communications, Creative, Media, DTC, Wholesale, and Sports Marketing teams; monitor player/fan behavior and competitor activity; manage assigned budgets and campaign recaps.
Seniority
Mid-level, hands-on IC