Marketing Manager Running
Core
Develop and execute omni-channel marketing plans and campaigns for PUMA's performance running products to drive global awareness, engagement, and growth.
Role type
Marketing Manager (Performance Running)
Builds
Integrated marketing campaigns, seasonal product roadmaps, and go-to-market strategies for running footwear and apparel.
Domain
Sports apparel and footwear (Performance Running)
Deliverable
product features
Required skills
Go-to-market planning, omni-channel strategy, campaign production, data analysis, Microsoft Suite proficiency, seasonal product strategy
Preferred skills
Agency management, cross-functional collaboration, ad-hoc project management
Responsibilities
Own and build disruptive omni-channel plans for product/campaign launches; own key initiative campaign productions including agency briefing; attend commercial productions and launch events; collaborate cross-functionally to determine product roll-outs and launches; serve as the go-to team member for other regions; assist in building seasonal priority presentations and product roadmaps; support Team Head on all aspects of go-to-market process; own seasonal product ordering and strategy; manage development and execution of seasonal training tools.
Seniority
Mid-level, hands-on IC