Director, Product - HOKA Road Footwear
Core
Lead the Performance Road Product Line Management (PLM) team to define strategy, develop line plans, and deliver high-performance footwear solutions for road runners and elite athletes.
Role type
Senior IC Product Director (Performance Footwear)
Builds
Seasonal and long-range product line plans, competitive race solutions, and consumer-first Road strategy.
Domain
Athletic footwear / Performance running
Deliverable
product features
Required skills
Performance footwear product line management, merchandising, people management, consumer insight cultivation, cross-functional stakeholder influence, strategic planning, product brief creation, market research, athlete relationship management
Preferred skills
Experience working with athletes, team leadership for talent attraction, critical thinking for unique product solutions
Technologies
PLM systems, market research tools
Responsibilities
Lead and mentor a team of five PLMs; co-create seasonal and long-range line plans with Sr. Product Director; drive consumer engagement and competitor awareness through market travel; represent the brand in key GTM gates and PR interactions; develop Race strategy with Athlete PLM; manage relationships with World Athletics (WA) for compliance.
Seniority
Senior, hands-on IC with people management