Commercial Manager Mobile App E-Commerce Europe
Core
Own the growth, engagement, and commercial performance of PUMA's Shopping App in Europe, driving regional mobile app strategy to support commercial and brand objectives.
Role type
Commercial Manager, Mobile App E-Commerce
Builds
PUMA Shopping App (Direct-to-Consumer ecosystem)
Domain
Sports retail, E-Commerce, Mobile Apps
Deliverable
product features
Required skills
Mobile app strategy, eCommerce management, Growth marketing, Customer lifecycle management, P&L management, Budget planning, KPI tracking, Market trend analysis, Business case development
Preferred skills
BI tools proficiency, GA4, Power BI, German language fluency
Technologies
Microsoft Excel, GA4, Power BI
Responsibilities
Drive acquisition, retention, and engagement initiatives to grow users and app revenue; Coordinate budget planning and deliver accurate forecasts; Align with Marketing, Content, and Global Engineering teams on app priorities and roadmap; Lead cross-functional planning of app campaigns and product launches.
Seniority
Mid-level, hands-on IC