Senior Manager Social and Influencer
Core
Lead PUMA India's social media presence and influencer collaborations across Instagram, X, YouTube, and Pinterest to drive brand engagement and consistency.
Role type
Senior Manager, Social Media & Influencer Marketing
Builds
Social media campaigns, influencer partnerships, and brand content for PUMA India
Domain
Sports apparel and footwear retail
Deliverable
product features
Required skills
Social media strategy, influencer campaign management, content curation, cross-functional collaboration, performance analytics, agency management
Preferred skills
Experience with high-scale brand accounts, portfolio of successful social campaigns
Technologies
Instagram, X, YouTube, Pinterest
Responsibilities
Develop and implement social media strategies to increase brand heat and engagement; Create and manage high-quality content tailored for various platforms; Identify, onboard, and manage influencers and agencies for campaign execution; Collaborate with internal teams and external agencies to execute marketing campaigns and optimize based on analytics
Seniority
Senior, hands-on IC with team lead responsibilities