Product Analyst Omnichannel Marketing
Core
Hands-on specialist defining and executing omnichannel marketing campaigns using Adobe tools to support a first-market pilot and global rollout.
Role type
Product Analyst (Marketing Technology)
Builds
Marketing campaigns, customer journeys, and reusable journey patterns for Adobe's marketing platform.
Domain
Marketing Technology / Omnichannel Marketing
Deliverable
product features
Required skills
Adobe Journey Optimizer, Adobe Experience Platform, Salesforce Marketing Cloud, audience segmentation, journey logic, campaign performance analysis, requirements gathering, stakeholder management
Preferred skills
omnichannel activation (email/mobile), consent and preference management, training material creation
Technologies
Adobe Analytics, Adobe Campaign Classic, Adobe Experience Cloud, Asset Management, Mobile Messaging
Responsibilities
Build, configure, test, and troubleshoot campaigns and customer journeys; translate business needs into user stories and acceptance criteria; support end-to-end pilot delivery from design to launch; develop reusable journey patterns and onboarding materials; analyze campaign performance and adoption to provide recommendations; collaborate with product, data, engineering, and compliance teams; support transition from Salesforce Marketing Cloud.
