Associate Director, Measurement Activation Planning and Strategy
Core
Lead the Integrated Measurement capability to turn performance evidence into decisions that improve brand planning, customer activation, and investment allocation across brands and markets.
Role type
Senior IC Associate Director (Measurement Science & Product Leadership)
Builds
Scalable measurement and planning products (ROI simulators, budget optimizers, performance intelligence tools) and AI-enabled planning solutions
Domain
Pharma/Biotech commercial analytics and marketing science
Deliverable
production ML models
Required skills
Marketing mix modeling, multi-touch attribution, incrementality testing, causal inference, experimental design, product management, AI/ML and GenAI application, team leadership, stakeholder influence
Preferred skills
MBA, MS, MPH, PharmD, or PhD; advanced degree in Statistics, Econometrics, Economics, Data Science, or Life Sciences
Technologies
GenAI, agentic solutions, MLOps, data pipelines, conversational assistants
Responsibilities
Define the Integrated Measurement roadmap and delivery model; establish common measurement frameworks and data standards; lead advanced measurement solutions and test-and-learn agendas; activate capability to embed measurement into activation; partner with Brand and Finance leaders for evidence-based investment decisions; build and deploy AI solutions for automated performance monitoring and optimization; own the product build of measurement tools from discovery to release; ensure measurement rigor through data quality and model validation; build and develop a high-performing team
Seniority
Senior, hands-on IC with people leadership
