Associate Director US Respiratory Marketing - Consumer
Core
Lead integrated consumer marketing strategies for respiratory products to drive patient acquisition, awareness, and engagement.
Role type
Associate Director, Consumer Marketing
Builds
Integrated omnichannel engagement plans and patient acquisition programs
Domain
Healthcare / Pharmaceutical / Respiratory
Deliverable
product features
Required skills
Consumer Marketing, Strategic Planning, Market Research, Omnichannel Marketing, Brand Management, Digital Marketing, Market Segmentation, Product Launches, Financial Analysis, Stakeholder Influence
Preferred skills
Promotion Management, Global Marketing, Managed Care, Digital/Technological Trends
Technologies
None stated
Responsibilities
Develop and execute consumer marketing strategies for respiratory product growth; Translate consumer insights and market data into actionable strategies; Implement audience segmentation and messaging development; Partner with media and agency teams for omnichannel engagement; Collaborate on concept development and testing of DTC campaigns; Ensure compliance with laws and regulatory review processes.
Seniority
Senior, hands-on IC
