Asso. Dir, Marketing (Animal Health)
Core
Lead strategic initiatives and market presence for animal health categories (pet parasiticide & pet smart products) and poultry, driving new product launches and brand promotion.
Role type
Associate Marketing Director (Animal Health)
Builds
Integrated marketing solutions and brand presence for pet and poultry products
Domain
Animal Health / Veterinary Medicine
Deliverable
product features
Required skills
Strategic Planning, Brand Management, New Product Marketing, Market Management, Data Analysis, Cross-Functional Leadership, Product Portfolio Strategy, Budget Management, Key Opinion Leader Development, Digital Content Localization
Preferred skills
None stated
Technologies
None stated
Responsibilities
Design and execute business unit strategies for responsible animal categories; Track progress and realization of functional projects; Act as strategic interface with all departments; Identify and develop key opinion leaders; Collaborate with other functions to achieve sales targets and market shares; Work with marketing team for end-to-end new product launches; Monitor performance and control advertising and promotion budget; Localize digital content for pet owners, veterinary professionals, and distribution partners; Develop and implement market strategies and business delivery plans; Define product portfolio strategy and oversee full lifecycle management; Build brand and promote integrated solutions; Oversee market operations and enable sales teams; Build talent pipeline and lead, coach, and manage the team.
Seniority
Senior, hands-on IC