Associate Director US Oncology Marketing, Patient Engagement Strategy - Individualized Neoantigen therapy
Core
Develop and drive patient and caregiver engagement, transparency, and shared decision-making strategies for an mRNA-based individualized neoantigen therapy for early-stage melanoma.
Role type
Senior IC patient engagement strategist (oncology marketing)
Builds
Patient support programs, digital engagement ecosystems, and adherence strategies for a novel cancer therapy.
Domain
Oncology / Advanced Therapy Medicinal Products
Deliverable
product features
Required skills
Patient engagement strategy, Adherence strategy, Digital ecosystem strategy, Market research, Strategic thinking, ROI framework experience, Regulatory compliance
Preferred skills
Commercialization of complex therapies (cell/gene therapies), High-touch specialty products
Technologies
Digital platforms, Social listening tools, Patient support platforms
Responsibilities
Design adherence and persistency strategies; Deliver shared decision-making frameworks for in-office patient conversion; Orchestrate branded web ecosystem and digital engagement; Define patient ambassador strategies; Incorporate patient advocacy insights into commercial messaging; Map patient journeys for future pipeline indications.
Seniority
Senior, hands-on IC