Assoc. Dir., US Hematology Marketing
Core
Lead US marketing strategy and scientific advocacy for a hematology portfolio (MPNs, Lymphoma, Leukemia) including launch support, competitive planning, and medical education.
Role type
Senior marketing director (IC)
Builds
Marketing strategies, scientific education programs, speaker bureaus, and competitive plans for hematology assets
Domain
Biopharmaceuticals / Hematology
Deliverable
product features
Required skills
Strategic planning, scientific data analysis, counter-competition, cross-functional collaboration, external relationship building, budget management, medical education strategy, national exhibit planning
Preferred skills
MBA, core marketing experience, leading marketing scientific strategy
Technologies
None stated
Responsibilities
Establish relationships with hematology scientific leaders; define brand priorities and best practices for scientific education; manage external speaker bureaus and training; develop and execute scientific competitive plans; collaborate with Global Medical Affairs for thought leader networks; drive evaluation of external data and publications; build internal networks for scientific issues; develop and track annual segment budgets; support Health Economics and Access teams; lead Medical Education Strategy; plan national US exhibits and conventions
Seniority
Senior, hands-on IC
