Sr. Product Manager
Core
Translate brand strategy into retail-specific marketing plans across multiple therapeutic areas (diabetes, lipid management, HIV, anti-infectives, antivirals) to strengthen brand positioning, pharmacist advocacy, and patient awareness.
Role type
Senior Product Manager (Retail Brand Marketing)
Builds
Differentiated brand plans, value-based messaging, and scalable engagement programs for pharmaceutical retail channels.
Domain
Pharmaceutical industry + Retail marketing
Deliverable
product features
Required skills
Brand Strategy, Channel Partner Marketing, Content Creation, Cross-Functional Leadership, Market Research, Omnichannel Marketing, Patient Engagement, Retail Marketing, Strategic Planning
Responsibilities
Lead retail brand marketing plans across multiple therapeutic areas; Identify and synthesize brand performance insights, patient needs, and pharmacist perceptions; Develop value-based brand messaging and scalable retail content; Design and execute pharmacist education and professional engagement initiatives; Increase disease awareness and patient engagement through targeted education and retail-relevant activation programs.
