Head of Marketing Strategy & Commercial Operations - Thailand
Core
Develop and execute product marketing plans, lead New Product Introductions (NPIs), and manage Key Opinion Leader (KOL) relationships for GE HealthCare's medical technology portfolio.
Role type
Head of Marketing Strategy & Commercial Operations
Builds
Product marketing strategies, NPI launch plans, sales enablement materials, and KOL-driven thought leadership content
Domain
Medical technology / Healthcare
Deliverable
product features
Required skills
Product marketing strategy, New Product Introduction (NPI) planning, sales enablement, Key Opinion Leader (KOL) management, market research, competitive analysis, digital marketing campaign management, CRM utilization, content creation
Preferred skills
Independent work, data analysis, adaptability, multi-priority management, digital marketing expertise
Technologies
Salesforce, Marketo, Workfront, Adobe, Microsoft Office Suite
Responsibilities
Develop comprehensive product marketing plans aligned with business objectives; lead NPI planning and execution from a marketing perspective; provide sales teams with tools, training, and tailored campaigns; identify and manage relationships with healthcare influencers and KOLs; conduct market research and competitive analysis; track and report on key performance metrics for product marketing and NPIs
Seniority
Senior, hands-on IC
