Director, Field Marketing Oncology Referrers
Core
Lead U.S. field marketing strategy and execution for pharmaceutical diagnostics (PDx) in Oncology, driving demand generation and on-label education for referrers.
Role type
Director, Field Marketing (Oncology Diagnostics)
Builds
Regional demand generation initiatives, educational programs, and tailored marketing strategies for local markets.
Domain
Pharmaceutical Diagnostics / Oncology / Healthcare
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Pharmaceutical marketing strategy, team management and mentoring, B2B2C healthcare models, go-to-market planning, KPI tracking, cross-functional collaboration, regulatory compliance, change management, financial acumen.
Preferred skills
MBA or advanced degree, experience launching complex diagnostics or MedTech programs, radiology category experience.
Technologies
None stated
Responsibilities
Manage and mentor Regional Field Marketing Managers; plan and execute regional demand generation and educational programs; partner with sales leadership on territory-specific go-to-market plans; design and track KPIs for marketing execution; collaborate with Marketing Centers of Excellence on messaging and field kits; integrate field insights into brand strategy; coordinate presence at regional events; cross-functional collaboration with medical affairs and market access.
Seniority
Director, strategic leadership with hands-on team management