Global Product Marketing Manager, MR
Core
Define and execute end-to-end new product introduction (NPI) commercialization strategy, including value proposition, evidence generation, and market deployment for medical imaging products.
Role type
Global Product Marketing Manager (Medical Imaging)
Builds
Global marketing plans, product positioning strategies, and sales enablement materials for MRI systems.
Domain
Medical Technology / Magnetic Resonance Imaging (MRI)
Deliverable
product features
Required skills
NPI commercialization strategy, market share analysis, competitive landscape assessment, budget management, product roadmap input, KOL identification, installed base retention programs, global market requirements documentation, brand and value proposition definition.
Preferred skills
PhD in Biomedical Engineering or MR physics, clinical experience as an industry clinical educator or marketing leader, imaging equipment sales or marketing experience.
Technologies
MRI systems, Gold Standard marketing practices
Responsibilities
Develop and execute global product marketing plans to achieve new orders and market share objectives; perform clinical and industry trend analysis to identify growth strategies; quantify and prioritize market opportunities; build global market requirements documents; orchestrate research to assess customer environments and unmet needs; develop plans for evidence generation and product positioning; interview professional societies to select key opinion leaders (KOLs); coordinate development of marketing assets and training materials; manage marketing budgets and ensure timely implementation; align regional marketing plans with global strategy; provide input to product/solutions roadmaps.
Seniority
Senior, hands-on IC