EAGM Surgery Sr Marketing Manager
Core
Strategic marketing leader driving regional marketing excellence for the Surgery (OEC) portfolio across direct and indirect markets in the EAGM region.
Role type
Senior Individual Contributor Marketing Manager
Builds
Regional marketing strategies, digital campaigns, go-to-market plans, and commercial enablement tools for GE HealthCare's Surgery portfolio.
Domain
Healthcare / Medical Devices / Life Sciences
Deliverable
product features
Required skills
Healthcare marketing leadership, B2B and B2C campaign management, New Product Introduction (NPI) planning, business analytics, funnel metrics interpretation, tender positioning, KOL engagement, congress planning, project management.
Preferred skills
MBA or Master's in Marketing/Business/Healthcare, Surgery/Imaging/MedTech industry experience, public procurement tender experience, marketing automation tools, CRM platforms.
Technologies
Salesforce, CMS tools
Responsibilities
Partner with regional cluster leaders on operating reviews and annual planning; analyze SFDC funnel trends and market metrics; lead digital campaigns and NPI workstreams; develop localized commercial tools and tender packages; manage reference sites and KOL relationships; plan and execute regional congresses.
Seniority
Senior, hands-on IC