Service Product Manager-Digital
Core
Senior service product manager designing capability strategy and go-to-market plans for APM offerings in the medical technology sector.
Role type
Senior service product manager (digital)
Builds
Global product launch plans, value propositions, segmentation strategies, and sales enablement materials for APM products.
Domain
Medical technology / Digital health solutions
Deliverable
product features
Required skills
market dynamic analysis, competitive landscape assessment, customer persona identification, budget management, global brand positioning, product roadmap input, evidence generation planning, pricing strategy, marketing asset coordination
Preferred skills
MBA or Master's in Marketing/Business/Biomed/Electronic Engineering, 10+ years in product marketing, MNC APM product marketing experience, healthcare device industry acumen, global brand management, innovation execution, cross-functional team leadership
Technologies
None stated
Responsibilities
Analyze market dynamics for APM offering capability strategy design; perform industry trend and competitive analysis to identify growth strategies; orchestrate research to assess market and customer environments; work with engineering and design teams to develop and prototype new product ideas; define brand value propositions and competitive positioning; build and execute global product launch plans; coordinate development of marketing assets and training materials; manage budgets for marketing plan execution
Seniority
Senior, hands-on IC