Senior Marketing Manager Surgery
Core
Strategic marketing leader driving regional marketing excellence for the Surgery (OEC) portfolio across direct and indirect markets in the Aquila region.
Role type
Senior Marketing Manager (Healthcare/MedTech)
Builds
Regional marketing strategies, digital campaigns, go-to-market plans, and commercial enablement for clinicians, hospital executives, and channel partners.
Domain
Healthcare / Medical Devices / Surgery
Deliverable
product features
Required skills
B2B and B2C marketing strategy, business analytics, new product introduction (NPI) leadership, market intelligence, congress and event management, tender positioning, project management
Preferred skills
MBA or Master's in Marketing/Business/Healthcare, experience in Surgery/Imaging/MedTech, KOL and reference site engagement, multi-country European marketing experience, marketing automation and CRM proficiency
Technologies
Salesforce, CMS tools
Responsibilities
Partner with cluster leaders on operating reviews and annual planning; analyze SFDC funnel trends and track key marketing metrics; lead NPI workstreams including launch plans and field readiness; design and execute integrated digital campaigns; develop localized commercial tools and competitive briefs; plan and execute regional congresses and field training programs
Seniority
Senior, hands-on IC