Senior Marketing Insights Manager
Core
Lead the customer insights agenda across Residential Consumer & Agent, Commercial, and New Developments to inform marketing, product, and strategic decisions.
Role type
Senior Marketing Insights Manager
Builds
Customer insights strategy, research programs, and actionable recommendations for business priorities.
Domain
Real Estate / Marketing Research
Deliverable
dashboards & analysis
Required skills
Customer insights strategy, quantitative and qualitative research, stakeholder management, data synthesis, AI/automation implementation, team leadership, external vendor management
Preferred skills
Experience using AI and emerging technologies to improve insight generation
Responsibilities
Lead customer insights strategy and roadmap; champion the voice of the customer; monitor customer sentiment and market trends; lead strategic research programs; translate insights into commercial recommendations; connect research with behavioral and market data; use AI and automation to improve insight generation; lead and develop the Customer Insights team; manage external research partners and budgets
Seniority
Senior, hands-on IC with leadership responsibilities
