Product Marketing Manager - CRE
Core
Drive go-to-market strategies, demand generation, and growth programs for Commercial Real Estate (CRE) and other brands within the Commercial portfolio, serving both B2B customers and B2C audiences.
Role type
Product Marketing Manager (Commercial Real Estate)
Builds
Go-to-market initiatives, demand generation campaigns, sales enablement materials, and consumer engagement programs for CRE digital experiences.
Domain
Real Estate / Commercial Real Estate / Property Technology
Deliverable
product features | dashboards & analysis
Required skills
Go-to-market execution, demand generation, stakeholder management, customer and market insight translation, sales enablement, data-driven commercial mindset
Preferred skills
Real Estate, Tech, Media, Advertising, or marketplace business experience; track record supporting challenger brands during growth
Technologies
None explicitly stated
Responsibilities
Lead go-to-market initiatives including launch planning and campaign execution; Develop demand generation initiatives to support pipeline growth; Partner with Product and Sales to create positioning and messaging; Lead industry engagement and thought leadership; Create sales enablement materials; Grow consumer audiences and improve conversion on digital experiences; Monitor campaign and commercial performance to optimize growth
Seniority
Mid-Senior (4-7 years experience)