Digital Analytics Lead (Hybrid)
Core
Develop and implement analytics strategies to measure and optimize digital performance, specifically driving AmFam.com results.
Role type
Digital Analytics Lead
Builds
Dashboards, reports, and actionable insights for digital marketing and business growth
Domain
Digital Marketing / E-commerce / Insurance
Deliverable
dashboards & analysis
Required skills
Digital analytics strategy, web analytics, CRM data analysis, KPI definition, data visualization, forecasting/statistical analysis, data mining, complex data set development, industry trend analysis
Preferred skills
Insurance/finance fundamentals, digital marketing strategies
Technologies
Google Analytics, Adobe Analytics, data visualization platforms
Responsibilities
Analyze digital data from web, media, and CRM sources; create and maintain dashboards to track metrics; identify trends and opportunities to inform performance strategies; translate data into insights for business leaders; ensure data accuracy and integrity; provide training on analytics tools.
Seniority
Mid-Senior level (5+ years experience)
