Senior Digital Marketing Data Analyst (Hybrid)
Core
Advancing measurement strategy and performance insights for Amfam.com and related digital experiences by leveraging web analytics and e-commerce data to optimize customer journeys and drive business outcomes.
Role type
Senior Digital Marketing Data Analyst
Builds
Measurement frameworks, automated reporting solutions, and performance analysis for digital experiences
Domain
Digital Marketing / Web Analytics
Deliverable
dashboards & analysis
Required skills
Google Analytics (GA4) implementation and configuration, data auditing and validation, conversion funnel analysis, Tableau, cross-functional collaboration
Preferred skills
Adobe Analytics, Content Square, automated decision analytics
Technologies
Google Analytics, Tableau, Content Square, Adobe Analytics
Responsibilities
Serve as SME in Google Analytics (GA4) including implementation, configuration, and troubleshooting; Analyze digital performance metrics including traffic, engagement, and conversion rates; Own and optimize the measurement framework for accurate tracking of user behavior and marketing performance; Develop, test, and deploy automated reporting solutions; Collaborate with marketing, product, IT, and data engineering teams to communicate performance insights.
Seniority
Senior, hands-on IC