Product Marketing Manager
Core
Develop messaging, positioning, and sales enablement materials for AI-enabled, specialty-specific cloud platform serving clinical, operational, and financial personas in healthcare.
Role type
B2B Product Marketing Manager (Healthcare SaaS)
Builds
Product launches, messaging, positioning, and sales enablement assets for Professional Services and Data solutions
Domain
Healthcare / Health-tech SaaS
Deliverable
product features
Required skills
B2B product marketing strategy, structured product marketing frameworks (e.g., Pragmatic Institute), technical differentiation, sales funnel progression, cross-functional alignment, market trend analysis
Preferred skills
MBA, Product Marketing Alliance or Pragmatic Institute certification, portfolio of original writing samples
Technologies
None explicitly listed
Responsibilities
Develop annual product marketing plans, execute concept-to-market launches, create sales enablement materials (white papers, webinars, slide decks), update competitor battlecards, identify market drivers and customer requirements
Seniority
Senior, hands-on IC