Solution Architect, Customer Data and MarTech
Core
Design and govern enterprise customer data architectures, identity resolution, and MarTech/AdTech ecosystems to enable personalization, attribution, and retail media activation.
Role type
Senior Solution Architect (Customer Data & MarTech)
Builds
Scalable customer data platforms, identity graphs, personalization engines, and retail media activation pipelines.
Domain
Retail, Customer Data, MarTech, AdTech
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Identity resolution, CDP architecture, Customer Master Data management, Privacy & consent governance, Real-time/batch decisioning, Vendor evaluation (build vs buy), Cloud platforms (GCP/AWS/Azure), Event-driven architectures, Retail Media Networks, Data governance frameworks
Preferred skills
AI/GenAI adoption, DevOps/AIOps frameworks, Retail Media monetization strategies
Technologies
Salesforce Marketing Cloud, Adobe Experience Cloud, Braze, HubSpot, Google Analytics, Kafka, Pub/Sub, Data Lakes, Lakehouse patterns
Responsibilities
Define solution architectures for CDP and Customer 360; Govern identity resolution and consent enforcement; Architect real-time decisioning frameworks; Enable first-party data activation for paid media; Evaluate MarTech platforms and optimize costs; Partner with Data Science to operationalize ML models.
Seniority
Senior, hands-on IC
