Marketing Manager
Core
Lead end-to-end brand management, strategy development, business planning, and execution of major marketing initiatives for pharmaceutical products.
Role type
Senior Marketing Manager (Pharmaceuticals)
Builds
Brand strategies, annual Business Plans (BP) and Operating Plans (OP), promotional campaigns, and customer engagement programs.
Domain
Life Sciences / Pharmaceuticals
Deliverable
product features
Required skills
Strategic planning, data analysis, budget management, cross-functional leadership, content development, stakeholder influence, project management
Preferred skills
Hematology or oncology marketing, product launch, indication expansion, lifecycle management, consulting experience, people management
Technologies
None stated
Responsibilities
Analyze market and customer data to identify growth opportunities; Develop and present brand strategy and annual business plans; Create and execute operating plans with KPIs and milestones; Lead national marketing initiatives and congress activities; Develop core brand messages and customer-facing materials; Partner with Sales, Medical, and Regulatory teams to ensure compliance and execution.
