US Senior Product Manager, Respiratory Marketing
Core
Senior Product Manager executing integrated marketing strategies for the Dupixent Respiratory franchise (Asthma and COPD) to drive biologic adoption and business growth.
Role type
Senior Product Manager (Marketing Execution)
Builds
Marketing campaigns, materials, and patient/provider engagement activities for respiratory biologics.
Domain
Biopharma / Respiratory / Immunology
Deliverable
product features
Required skills
Strategic planning, cross-functional coordination, agency management, campaign execution, data analysis, KPI monitoring, OPEX tracking
Preferred skills
Specialty care experience, Respiratory/Immunology domain knowledge, HCP and consumer marketing, omnichannel marketing, launch experience, MBA
Technologies
CRM, Digital marketing platforms, Media planning tools
Responsibilities
Support execution of key Respiratory franchise marketing initiatives across HCP and consumer channels; Manage day-to-day coordination across agency partners and internal stakeholders; Support development and deployment of marketing materials and campaigns; Drive execution across digital, media, CRM, and patient engagement activities; Monitor KPIs to analyze campaign effectiveness; Track OPEX for the franchise
Seniority
Senior, hands-on IC
